Last Updated: January 23, 2026
NOTICE: This Privacy Policy is provided for informational purposes to describe how Brooke Alexandra LLC collects and uses information. You should read it carefully before using this website or providing personal information.
PLEASE CAREFULLY READ THIS PRIVACY POLICY PRIOR TO VIEWING OR USING THIS WEBSITE.
The website https://brookealexandra.mysamcart.com/ (the “Website”) and its content are owned by Brooke Alexandra LLC (the “Company,” “we,” “us,” or “our”), doing business as The Confidence Lab. The term “you” refers to any user, viewer, customer, or participant of the Website, our content, digital products, courses, community spaces, and coaching services.
This Privacy Policy explains how we collect, use, process, store, and share your personal information. We will not use or share your information except as described in this Privacy Policy.
By using the Website or any of our content, products, coaching services (including group coaching and individual coaching), or community spaces, you consent to this Privacy Policy, whether or not you have read it.
This Privacy Policy should be read together with our Terms & Conditions and any other policies posted on the Website.
Personal information may be collected in two ways:
Information you voluntarily provide to us
Information automatically collected through your use of the Website and related platforms
Personal information you provide may include, but is not limited to:
Name
Email address
Telephone number
Billing address
Shipping address (if applicable)
Payment information (processed by third-party payment processors)
Account login credentials (if applicable)
Messages, communications, and form submissions
Coaching intake information (for individual or group coaching)
Community posts, comments, or messages
You may provide personal information when you:
Subscribe to a newsletter or email list
Opt in to receive a free resource or digital material
Register for a training, workshop, webinar, or event
Purchase a course, digital product, or coaching service (individual or group)
Apply for coaching or submit an intake form
Participate in a community space (including group calls, forums, chats, or membership areas)
Contact us through forms, email, or social media
If you choose not to provide certain personal information, you may not be able to access some features, services, or purchases.
You acknowledge that when you voluntarily share information online (including comments, social media, community platforms, or group coaching calls), that information may be viewed, collected, and used by others. We are not responsible for any unauthorized or improper use of information you voluntarily share.
You understand that your decision to provide information to us is voluntary and, where required by law, constitutes your consent to allow us to collect, process, and retain it.
If you opt in to receive a free resource, newsletter, or other communications, we may collect your name, email address, phone number (if provided), and related opt-in data to deliver requested materials and communicate with you.
If you contact us via email, contact forms, text messages, social media messaging, or comments, we may collect and retain that information to respond to inquiries and maintain communication records.
If you purchase any products or services, we may collect information necessary to complete the transaction, including your name, email address, billing address, and purchase details.
Payments are processed through third-party payment processors. We do not store full payment card details and may not have access to complete payment information.
If you participate in coaching services, we may collect information you provide through intake forms, communications, and session participation.
Coaching is not a legally privileged relationship (such as therapist-client). You are encouraged not to share sensitive medical or mental health information, especially in group settings.
If you participate in community spaces, we may collect information you share through posts, comments, profiles (as permitted by the platform), and interactions.
This information may be used to operate, moderate, and improve community spaces and enforce community guidelines.
If you subscribe or purchase, we may use your information to:
Send marketing emails and updates
Provide relevant offers
Measure marketing performance
Create advertising audiences (including custom or lookalike audiences), where permitted
All marketing emails include an unsubscribe option.
If you voluntarily provide your phone number and opt in, you may receive SMS/text messages from Brooke Alexandra LLC, including transactional messages, reminders, and promotional communications.
Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP or request help by replying HELP. Consent to receive text messages is not a condition of purchase.
We do not sell your phone number to third parties.
We may collect information through cookies, pixels, and analytics tools to understand Website usage, improve functionality, and measure marketing performance.
You may disable cookies through your browser settings, though some features may not function properly. The Website does not respond to “Do Not Track” signals.
We may receive data from third-party platforms such as analytics providers, advertising platforms, payment processors, and social media networks, in accordance with their policies.
We do not sell personal information for profit.
We may share information with trusted third parties only as necessary to operate our business, including email providers, SMS providers, payment processors, course platforms, community platforms, analytics services, advertising platforms, and professional advisors.
Information may also be disclosed if required by law or to protect our rights, safety, or property.
We may use anonymous or aggregated data for analytics, marketing insights, and business improvements. This data does not identify individual users.
We retain personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Certain records may be retained for accounting or legal purposes.
You are responsible for maintaining the confidentiality of your account credentials. We are not liable for unauthorized access resulting from your failure to protect your login information.
Notify us immediately of any suspected breach at hello@brookealexandraxo.com.
We use commercially reasonable safeguards to protect personal information. However, no system is completely secure. If a data breach occurs, we will take appropriate steps and provide notifications as required by law.
You may request access to, correction of, or deletion of your personal information, withdraw consent, or unsubscribe from communications at any time.
Virginia residents may have additional rights under the Virginia Consumer Data Protection Act (VCDPA), including rights to access, delete, correct, and obtain a copy of personal data, and to opt out of certain data processing.
Requests may be submitted to hello@brookealexandraxo.com.
If you access the Website from outside the United States, your information may be transferred to and processed in the United States. By using the Website, you consent to this transfer.
We may moderate community spaces, but we cannot guarantee confidentiality of information shared by participants. You are responsible for what you choose to share.
If you submit testimonials, reviews, comments, or feedback, we may request permission to use them for marketing purposes. Testimonials may be edited for clarity without changing their meaning.
Public content you share may be visible to others and used in accordance with platform norms.
We are not responsible for the privacy practices of third-party websites or platforms linked through our Website or used to host courses or communities.
Our services are intended for individuals aged 18 and older. We do not knowingly collect personal information from minors.
We may update this Privacy Policy at any time. Changes take effect upon posting. Material changes may be communicated via email or Website notice.
© 2026 Brooke Alexandra LLC, d/b/a The Confidence Lab. All Rights Reserved.